Surf’s Up in Downtown Aiken

Surf’s Up in Downtown Aiken

Surf’s Up in Downtown Aiken        05-17-13

AIKEN, SC— Aiken’s Downtown Beach Blast returns with a new vision for 2013.

It is that time of year again when we all get the itch for a weekend beach vacation, but why bother with traveling far distances when the Aiken Downtown Development Association brings the beach to you for a special two day Beach Blast celebration in downtown Aiken, June 21 and 22.

Aiken’s Downtown Beach Blast features a transformation of the Newberry Street Festival Center into a beach complete with sand, virtual beach scenes, a dance floor and beach music. “This is a celebration that summer is here” explained Carla Cloud, the Executive Director of the coordinating Aiken Downtown Development Association.

“Each year we have seen the popularity of the event grow and knowing that shaggers and car enthusiasts will travel across the state to participate in these hobbies, we felt like the potential for growing this into a signature event for the City was great.”

The Beach Blast fun has been extended to two days of activities beginning with a summer movie night on our Newberry “Beach” Friday, June 21 at sundown, and a full day of activities planned for Saturday June 22 including: a cornhole tournament, Aiken Horsepower Cruise-In, sand castle building, shag lessons and much more! Saturday’s festivities will begin at 10:00 in the morning and last until 10:30 at night, with plenty of opportunities to shop and dine downtown between games and activities.

The new vision for Beach Blast does not stop there, however. ADDA would like to add a new artistic element to this year’s event by bringing in Ted Siebert, a professional sand sculptor from The Sand Sculpture Company. The art of sand sculpting is a unique promotion of “artists in action,” one that is intriguing to all ages, according to

According to Cloud, “For several years there has been a desire to have some kind of sand sculpting contest or demonstration.  But there were several hurdles, one of which is just how much sand and water would be needed to accommodate several teams for a contest.  This year we took the leap to research having a professional sculptor come to the event.  The hurdle for this is the funding.  It will take about $3500 to have Ted Siebert come for the week leading up to the event.  However, the committee feels like this would be a huge promotion, not only for the event, but for a corporate sponsor.  Wouldn’t it be fantastic to have a sand sculpture being worked on for three or four days straight…and us being nowhere near a real beach.”

ADDA is seeking a Beach Blast sponsor to have their logo professionally sculpted on Newberry’s “Beach”. The professional sand sculptor would complete the logo first and then continue working on the sculpture over the course of three or four days leading up to the Beach Blast event, offering the Aiken community a firsthand look at the logo masterpiece built from the bottom up. 

Aiken’s Downtown Beach Blast is a unique event that has great possibilities, and ADDA would love to partner with you to see the next phase of their vision come to life. If you are interested in being a sand sculpture sponsor, please contact Carla Cloud at 803-649-2221. For additional information concerning Beach Blast, please visit the Beach Blast Facebook page at

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